Over the last two days our lives have been beaten up by gusting winds, hail and torrential rain. I have been pretty housebound during this time keeping watch on my home and garden.
Our actions during this time can be likened to how we act and react within our businesses during a time of crisis. I was constantly looking out the window to check the areas of my house than I did not have confidence in. These include newly build or renovated areas. A new addition to my garden includes a trampoline, this I checked regularly to make sure it was still in place, despite the rope attached to the closest tree.
The areas we are less confident with in our businesses should get the same treatment, constant management and checking. Keeping our finger on the pulse of our cash flow and the conversion of our marketing efforts to customers. The storms of the Cape come only during winter, the storms of business are constantly knocking on our doors. Lets develop a habit of keeping watch and managing the process to completion. Do not get caught off guard by a sudden down pour or high wind that may blow your entire business into the street.
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